Issue link: http://maconmagazine.uberflip.com/i/315858
JUNE/JULY 2013 MACON MAGAZINE I 31 PHOTO COURTESY OF LAWNWORKS Over the last 15 years, Stifel has grown to become one of the nation's leading financial services firms. At the heart of our success is a culture built on respect for our clients and our financial advisors. For our clients, we've remained committed to not charging inactivity and other unnecessary fees, and we respect their personal relationship with the advisor of their choosing. For our advisors, we encourage an entrepreneurial spirit, allowing them to serve their clients in the manner they deem most appropriate for the client. Choose Stifel: We think you'll like it here. Stifel, Nicolaus & Company, Incorporated | Member SIPC & NYSE | www.stifel.com For more details, call: (478) 746-6262 | (800) 735-1522 300 Mulberry Street, Suite 101 Macon, Georgia 31201 Community Foundation of Central Georgia cfcga.org (478) 750-9338 Why Donors Choose the Community Foundation Effective Giving. —Chris R. Sheridan, Jr. " " It's easy to give money. It's really hard to give effectively. The Community Foundation makes it possible to do both. SOCIAL MEDIA – FACEBOOK PAGES MANAGER AND LINKEDIN (Free) Most of you are likely using Facebook personally, but are you using it for your business? With over 1 billion users and the second most-used Internet property behind Google, your business will probably benefit from a company page. Facebook Pages Manager is the best way to engage your audience, and it's even better if you're managing multiple accounts. It provides most of the desktop functionality, allowing you to engage and respond to your following from the recliner. The most common activity on a LinkedIn account is accepting or declining connection requests, but there's so much more to this social media tool. The LinkedIn app provides easy access to my favorite two places of engagement – updates and group dialogue. With a home screen that is easy to navigate, you'll quickly be able to read and reply to your connection's posts, and you'll find great access to all of your groups. I've found that I use LinkedIn more from my phone than from my desktop. HONORABLE MENTIONS that just make life easier. If you arrive early or leave late, you'll enjoy the Flashlight app to help your key find the lock. And I'm sure you've seen those barcode boxes on advertisements. Download QRReader to scan those and receive more information on the product or promotion. And one more must-have for me – if you're a music lover and never know the song playing on a commercial or at the grocery store, download Shazam; with the press of a button it listens and tells you the band, song, album and offers an iTunes purchase option. (And just for fun, I like Free Flow, Swing Shot and Jetpack) Matthew Michael is co-founder of M&R Marketing Group, a full-service marketing shop located in Macon. He is married, and he and his wife have three sons. He can be reached at matthew@mandr-group.com.