Macon Magazine

August/September 2026| maconmagazine.com 113 him to use sunscreen on a regular basis. When he tried Lazyface, he pronounced it "great" after he tested it over a weekend. "I used it one day in a golf tournament. It wasn't greasy at all," he said. "It also worked great after all day at the lake, including a couple of dips in the water." Not having to reapply it constantly was a big plus. Andy Jones, a Macon financial advisor, agreed. "I've been used to just using the spray [sunscreen], so this was a big change." But Jones is on the golf course or outside with his kids on a regular basis, so Lazyface fits into his lifestyle, with its ability to keep working through more than the normal quick sunscreen spray. And that is the whole point of this new invention, which cleverly repackages an essential regularly forgotten by active men. "We want this to be a lifestyle brand," said Stuart. His hope is to build a community of "lazyfaces" who understand the idea: "Don't be stupid. Be lazy." notoriously uninterested in skincare and the vagaries of sunscreen, the Kents' product promises a no-mess, no-fuss approach. It's a new product based on science, experiment, and experience, but also on family dynamics. Heightened awareness of the sun and skin cancer might be genetic in these two. Their father is Dr. David Kent, a longtime local dermatologist who specializes in Mohs surgery (a precise form of outpatient skin cancer treatment done under local anesthesia). "Because of our dad, Stuart and I definitely had sun protection implemented at a very young age," said Steven, the dermatologist of the pair. "I'm sure much more than our peers." But he and Stuart admit they forgot sometimes, just like all kids do. It was four or five years ago that the idea came to the brothers, who are best friends beyond being family, and now they are officially in business together. While Steven was finishing his Mohs skin cancer surgery training, they began thinking about what kind of products would attract men. Statistics for men and melanoma, one of the more deadly skin cancers, support their idea and concern. The American Academy of Dermatology predicts that 5500 men (compared to 3010 women) will die from melanoma alone in 2026. "We created Lazyface for people who don't think of themselves as skin people but still want an easy way to protect and take care of their skin," said Stuart. Obviously, the product works for all people, but the formula and intent focuses on encouraging men to be proactive to use it on a daily basis. Local business owner Ray Yarbrough recently bought a convertible, so he is getting more sun exposure than usual. His wife Laura had been trying to get " F o r p e o p l e w h o d o n' t t h i n k o f t h e m s e l v e s a s s k i n p e o p l e ." Support local by shopping the brand at lazyface.com F rom Crisco to the kazoo, the ice cream scoop, and the game of T-ball — creatives and entrepreneurs are not new to the Central Georgia landscape. The Macon area claims noteworthy successes. And now we have another one: A special sunscreen developed just for the male ego. Two raised-in-Macon brothers, Stuart Kent, an entrepreneur, and his brother, Dr. Steven Kent, a Macon dermatologist, have invested brains, time, and money developing their new brand, deemed "Lazyface." Because men are

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