Issue link: http://maconmagazine.uberflip.com/i/153540
it's being viewed. This has eliminated the need for maintaining two websites – a desktop and a mobile. This cuts costs and saves you time, only having to update one website. If your current website is not responsive, you should consider the potential downside to this. Over the last year, the percentage of traffic to websites via mobile devices has increased by 78 percent. As of the first quarter of 2013, nearly 25 percent of all website traffic was derived from mobile devices. If your website is not mobile friendly or compatible, you are potentially losing out on one out of every four consumers. Another feature, though not quite as new, is Content Management System websites. These use a platform that allows the owner to easily make changes without any software – just an internet browser. The days of relying on your web developer to make every little change to your website are over, which is great news. This means keeping your website fresh and up to date with current information is easier than ever. If you are considering a new website, these are the first two questions you should ask the web developer – will it be responsive and will it be built with a CMS? AUGUST/SEPTEMBER 2013 APP SPOTLIGHT Each issue I'll highlight one application that will help you work smarter. This issue spotlights a desktop application called Phrase Express. This app allows you to set up auto complete words, phrases and full sentences, as well as use a host of pre-loaded options. This app can be used through Windows, so whether you're typing an email in Outlook, completing an Excel file, or writing a Word document, Phrase Express will save you time on the items you most commonly type. Search Engine Optimization With over 650 million websites, and another 51 million added each year, there is plenty of online competition for your services. We looked at a few ways to make your website stand out aesthetically, but there are also ways to help it stand out on search engines. Being on the first page of a Google search for your services is crucial to your online conversions. Search Engine Optimization is what helps your website rank well with search engines. There are several SEO services that can be performed on your website, both one time and ongoing. This is another factor you should consider when building a website; much of the SEO work is done during the website build, so be sure to ask early. These Days, It's Like a Business Card Having a business card has been necessary for years. Websites have become just as necessary. It's expected and it has become a major component to the consumer's decision process. Even if they learn about your company through a trusted referral, at a sponsored event, or in a meeting with you, before they make a final decision they will visit your website. Make sure it looks good, functions well, and clearly communicates your company's goals. Matthew Michael is co-founder of M&R Marketing Group, a full-service marketing shop located in Macon. M&R specializes in website and graphic design, branding services, and marketing strategy. He is married to Kim and they have three sons – Garner Jackson, Riley James, and Harper Case. He can be reached at matthew@mandr-group.com. MACON MAGAZINE I 29