unboxing trend in reverse – he tags the customer who purchased the
items and shows the order being packed, camera lingering briefly
over each record.
In these videos, albums satisfyingly slide into precisely fitted
boxes, their bubble wrap and plastic corner protectors promising
future ASMR. A recent post showed hard-to-get Taylor Swi
records, and over his birthday weekend, he included one of what
he would buy for himself from his store. It included PJ Harvey,
Tori Amos, Kate Bush, Fleetwood Mac, The Velvet Underground,
Grimes, and Hole.
Silver's savvy has led to some remarkable coups, like exclusive
Vertigo pressings with Monostereo, a top vinyl distributor, and
special promotions with major record labels. He expects the number
and scale of collaborations to swell.
"I appreciate music, and I see that other people appreciate music
the same way," he said. "I see all age groups coming in, old and
young, and I like seeing how music appeals to everybody. I love
running a business, too. Mainly I love what I do because I get to be
surrounded by what I love – music."
Silver started selling online in high school. He dabbled
with various products, but music was his love and LPs quick-
ly became his sole pursuit. Dantzler of Fresh Produce said he
remembers when Silver would spend hours going through his
bins looking for music. Even after Silver's videos took off and he
started his own website, Silver said he never expected things to
grow as they have. He believes he has the most-followed record
store account in the world, with even more TikTok followers
80 maconmagazine.com | JUNE/JULY 2023
