Secondly, it's a tool to build wealth over time.
Rogers noted that "not getting priced out can
really control the destiny of their enterprise."
This also provides opportunity for expansion.
For example, Fresh Produce Records is a sleeper
success story. "We don't advertise! People find
out about us by word of mouth," owner Willie
Dantzler enthused. But the store has gotten so
popular, they've run out of space. "We do a large
amount of online sales, all over the country and
even internationally. And if you tell us about
an artist or genre you like, we'll try to get it in.
But we have a limit for inventory right now,"
General Manager William Rutledge said.
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