Macon Magazine

NewDowntown 2022

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Secondly, it's a tool to build wealth over time. Rogers noted that "not getting priced out can really control the destiny of their enterprise." This also provides opportunity for expansion. For example, Fresh Produce Records is a sleeper success story. "We don't advertise! People find out about us by word of mouth," owner Willie Dantzler enthused. But the store has gotten so popular, they've run out of space. "We do a large amount of online sales, all over the country and even internationally. And if you tell us about an artist or genre you like, we'll try to get it in. But we have a limit for inventory right now," General Manager William Rutledge said. 44

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