Issue link: http://maconmagazine.uberflip.com/i/1407173
S tep into your stilettos because the fierce, fabulous fashion week featuring local boutiques and local designers was just a glimpse of what is to come. Downtown Macon Fashion Week, held July 18-24, drew shoppers to the booming boutiques downtown where they had the opportunity to win a $500 shopping spree courtesy of Fall Line Brewing through a partnership with NewTown Macon. Emily Hopkins, director of place for NewTown Macon, knows just how important recognizing and celebrating local business is. "Fall Line Brewing Co. asked NewTown Macon to help make Downtown Macon Fashion Week possible, to which we responded with an enthusiastic yes," she said. "This event is an example of the power of collaboration in downtown Macon and how businesses work to support one another for a vibrant city experience in our historic urban core." A powerful partnership among The Web work club and Macon Magazine — thanks to the brilliant idea from Eizabeth Schorr, owner and creative director of Elizabeth Schorr and Co. and Web co-founder, during a Downtown Macon Community Association meeting — led to a fashion showcase July 22 complete with a red carpet. With a week to plan, coordinate and execute, style mavens Virginia Sharp, owner of Daemarii's Unique Boutique, and Diane Jackson, of Lady D Fashion's, were called in to bring their expertise and flair for all things fabulous. With décor from Mary Pinson, the event was perfection. Longtime Maconite Kelda Cubit found the event refreshing. "I am a customer of Daemarii's and I've gotten to know Virginia over the past few years. I love the excitement going on in Macon and in downtown right now, especially since I grew up here," she said. "When I heard about this event, I knew I had to come. You just have to try it to believe it. Experience is always the best teacher, so come out and experience Macon and have a great time." Web co-founder Jessica Walden described the event as a hot night of fresh fashion coupled with reuniting with old friends. 94 maconmagazine.com | AUGUST/SEPTEMBER 2021