APRIL/MAY 2020 | maconmagazine.com 47
THE MISSION OF OUR BUSINESS:
To attract, leverage and invest in the self-
sustaining transformation of downtown
Macon.
WE ARE EXCITED ABOU T: The pace
of new businesses opening in downtown
Macon. NewTown Macon has been
working for 24 years to achieve the
momentum we have in downtown today.
Through our collaborative partnerships,
strategic investments and loan program,
we are helping more entrepreneurs open
sustainable businesses in our urban core.
HOW WE DEFINE SUCCESS: Success
is consistent and incremental progress.
When we work with entrepreneurs or create
our own new initiatives, we always ask
ourselves, "Is this sustainable?" A business
or an idea can launch with a bang, but if
it doesn't have staying power, it won't be
successful.
ADVICE FOR WOMEN WHO WANT
TO START A BUSINESS: In our work
with entrepreneurs, we've adopted a
saying: "We're betting on the jockey,
not the horse." By that we mean your
business concept, plan and financials are
certainly fundamental to your success, but
you, as a businesswoman, can make key
personal choices to ensure the success
and sustainability of your venture. Make
the commitment to show up to business
meetings on time; do your research; make
good use of any collaborator's time by
being clear about the purpose of your
meeting; and be passionate, resilient and,
most importantly, coachable.
THE BEST ADVICE WE HAVE
RECEIVED: Always follow up. It seems
like the easiest and simplest thing to do
but sometimes it can be the hardest. Don't
delay following up difficult emails with a
phone call or honoring a request.
NewTown Macon
EMILY HOPKINS,
Director of Place
BETHANY ROGERS,
Director of Business & Real Estate Development
ERIN KELLER,
Vice President for Development
JOLIE ROWLAND,
Finance Assistant
BRITTANY TURNER,
Americorps Member and Project Manager
555 Poplar St., Macon
478-722-9909
newtownmacon.com
downtown@newtownmacon.com
