Macon Magazine

April/May 2019

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8 4 M A C O N M A G A Z I N E . C O M A P R I L / M AY 2 0 1 9 REGIONALISM Initiate and support regional collaboration and partnerships Support and advocate for T-SPLOST (Transportation Special Purpose Local Option Sales Tax) Advance the implementation of the following transportation projects: Sardis Church Road Extension, Middle Georgia Regional Airport Runway Extension, Export/Import Highway, High Speed Passenger Rail Continue to advocate for the Ocmulgee Mounds National Historic Park Maintain effective relationships with the base command structure and the Air Force Material Command leadership team Work with the 21st Century Partnership and the legislative delegation to protect and grow missions at Robins Air Force Base and the Air Logistics Complex Join the 21st Century Partnership in the Annual Washington DC Legislative Breakfast S T R AT E G I C P L A N INVESTOR ENGAGEMENT Maintain the Chamber's fiscal responsibility Continue the focus on increasing diversity with our Membership and Chamber leadership Continue to improve and expand existing Chamber events, services and recognition programs to retain existing members and recruit new members Maintain two-way communication with our members and the community through enhanced social media, mobile apps, online surveys and focus groups Aggressively promote our members' successes and services through our marketing efforts and social media Partner with CGTC to provide a direct link from the Chamber to their online learning platform Implement quarterly meetings of small business owners and entrepreneurs to share best practices and exchange information Advocate at the local, state and national level on issues and legislation important to our member's business success The Chamber advocates for 1000+ members representing 70,000 members. FOCUS AREAS Community Engagement Focus Member Sponsor Engagement Recover Revenue Initiate Advocacy Build Partnerships Focus Retention Proactive Marketing Initiate Branding METHOD OF OPERATION Understand Investors and Members Redefining Mission Foundation – Transition – Transformation – Aspiration Humble – Hungry- Smart – Operation Strategic Plans Thru Partnerships Bridges to Build Hub Organization – as Regional Partner ACTIVITIES Preparation 2019 Focus on Membership Areas Get Message Out Re-Build Support Launch Revised Mission Develop Team Recover Revenue Build Board Governance Build Resources to Scale Strategic Priorities / Strategic Objectives at Partnerships / Operations – Excellence / Value Added / Solid Messaging

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